Fashionhotel - SS15 preview

My first question was: where did they put all those beds? 50 hotel rooms without a bed in it!

I was very pleased to get invited to the press and VIP opening of one of the most  innovative concepts in terms of brand Promotion ever made in town. The 25hours Hotel in the western part of Zurich got transformed into a Fashion marketplace, mall, networking spot and runway at the same time.

Photo Credit: Fashionhotel.ch

Photo Credit: Fashionhotel.ch

Me and my friend Sandra entering the Fashionhotel
Photo Credit: Fashionhotel.ch

After a warm welcome, and a delicious apero, the evening got started with a Fashion Show featuring one Piece of every brand that had its own store (or room) at the Hotel. Mostly Young, Swiss upcoming but also already established labels, showed us what sweet SS15 has to offer. From sexy seethrough, to romantic Dresses, classy leathergoods and outstanding, smashing jewelery. Beauty addicts could get their nails done, have a theeth bleaching or even a massage in three different rooms. Swiss watch Label Swatch surprised with an exibithion in the hotel's Saunas.

The show was a nice warm up before the official opening of the various rooms, all guests were thrilled to go upstairs! In Addition to the Showrooms, every floor had its own bar and a DJ. Besides the young brands of a year or two, there were also well known Labels like Liebeskind or Hallhuber showing their Spring/Summer 2015 collection highlights.
The tour between all those pretty things was long and way cooler as imagined. It was nice to get some summer Inspiration for me, since I'm going to have hot weather soon on my world trip. It was hard to pick some favourites, but I was able to manage that!

JustWhatILike

Ibiza's high life, Bali's traditional look, a little bling, a bit of statement, things that sparkle and look good. Basically what Girls like into fancy Accessoires. JustWhatILike, indeed. Angela Meleti's shop has a good combination between all those things, just better. My favourites: her earpieces! When I entered the room I literally wanted to sit down on the floor, and try every single one on. Earpieces are big in the fashion worlsd since a while, now but hers are true beauties, word!

Carlita's Collezione

A passionate Surfergirl puts her love for Bali into her soft leatherbags. The items of Carlita's Collezione are handcrafted in Indonesia, and every sold piece donates automatically one Swiss franc to SurfAid, a non-Profit humanitarian Organisation. Carla shared her room with jewel designer Olivia (Pourpour). Her self designed jewels have that exotic touch, and the fine golden necklaces are perfect for a romantic spirit. The bag collection has a wide selection of different satchels (for me, one of the best shapes of bags ever designed!) and clutches. "Is there a better Feeling than touching a soft leather, and knowing this bag is yours forever?". There's not. Any Girl should have one classic Piece, to wear all over the seasons.

Selfnation

Finding the perfect Jeans can actually become a Dilemma. These guys seems to have the answer. Selfnation is a Zurich/Berlin based brand, which is able to create a customized jeans by integrating some innovative Technologies, in combination with Italy's best denim and European handcraft only. Selfnation has a Basic and a seasonal collection . It's easy to order the jeans in a couple of clicks, by giving eight different measurements free. The customized item is delivered whithin 14 days from Germany and if it doesen't fit, it can be easily changed by a Partner seamstress until it's perfect. I had a nice talk with the guys, they seem to be down to earth and loving what they do. I love the concept, the different designs avalaible and the colors of their new collection.

Photo Credit: my friend Metropolischt

Photo Credit: my friend Metropolischt

Stand Black Nude

One of the non-Swiss Showrooms was occupied from a - obviously - Swedish brand: Stand Black Nude. Founded in 2013, this Label offers an amazing range of leather clothing. The jackets and Pants don't remind of bikers anymore, they should be a Standard Piece into every modern woman's closet. A pair of black leather Pants, combined with the simplicity of a White tank, can be a proud outstanding Outfit, without any excess. Typical Swedish Fashion, exactly how I love it the most.

Photo Credit: Stand Black Nude

Photo Credit: Stand Black Nude

Savannah Chic

Schruti Patel is the name behind the jewel designs of Savannah Chic. Born in Kenia, with Indian Roots, Schruti offers genuine afro-inspired treasures, handmade in Kenia. The necklaces and bracelets can be worn in every Occasion, are made of recycled materials, and last but not least, give work to amazingly skilled African artisans.

This first edition of Fashionhotel was a huge success! About 7000 overwhelmed visitors took Advantage of the 50 pop-up stores, to get the best inspirations for the upcoming season. The concept of trading Event, Fashion Show and party all together, just caused positive reactions.I have to admit, most of my heartbeats went to accessories Designers, with a couple of exeptions. I wasn't surprised after all my years spent into the leathergoods industry.


I am looking Forward to Fashionhotel's AW15 Edition, taking place again at 25hours Hotel Zurich West, from April 24th to April 26th, 2015.

A Special Thank You to Barbara Haueter, from Zenhäusern & Partner AG, and 25hours Hotel Zurich West for having me.

SuisseEmex 2014 - Communication and Marketing Ideas to go

I had the pleasure a couple of days ago to get an Invitation for this year's SuisseEMEX in Zurich,  a b2b Exposition for Marketing-, Communication- and Eventexperts. Divided in different sections, there were plenty of inspirational stands, from Promotion to Online Marketing, offering classic and innovative communication Tools to reach the own customers in the most effective way.



One of the effective ways...

Most companies had very impressive inscenated stands, and it was pretty clear after I got there, that there are hundred different ways to communicate and promote a brand with creativity and originality. In my case, I was interested into the whole Event Marketing part, and got the Chance to meet a couple of creative heads and passionate People about it.

Colorful and lively was the stand from WeSpray: this German Company offers custom made Graffiti walls (a good example was the one for Herbert Grönemeyer's stage decoration while he was on tour) and even Workshops. It was fun to see how different a Graffiti can be used, and also very reassuring that streetart found acceptance in the Business as well.

Another great Meeting was the one I had with the lovely Claudia Carlucci: owner of the gourmet online shop Oliarte, full of fresh products from the Gargano area in Italy. Her stand could have more been for those who are looking for a decent giveaway for a Client, but the product range was amazing. It wasn't really the classical Pasta reseller, she sells Little gems from the south italian cuisine like a Lemon-pepper jam or a chocolate-orange liqueur. Most of the stuff was unfortunately sold out, but it was good to see that People still appreciate some classics to make a good customer happy. She's very passionate and has an enormous know-how regarding italian Food, she loves it exactly how I do.

I had the opportunity to step by at the Toasted. stand during my visit, and had an interesting Chat with Philipp Bareth about live bands, music in general and already visited Festivals. After talking for a while I even had the chance to give a little interview. Toasted is an online Magazine for students and Young People that organizes a bunch of entartaining Events like live rooftop Music sessions or Sportcamps in different Swiss cities. During my talk with Philipp I realized that they have a lot of great ideas about reaching young people, and what I liked the most were their motivation and open attitude. I hope to meet them soon again!

Giving an interview

Unfortunately I couldn't attend one of the Google Workshops about online Marketing. I just could hear People reporting about how interesting the speechs were and how much I could have been learned. I hope to have some more time next year, it would have been very informative for me, since I'm only working with online tools and social media.



Google Training- and Conferenceroom

Tourism was also a Little part of the Exposition: the mountain based cities Davos and Arosa were there to inform about their great Hotels and Apartments for the upcoming season. Me and my friend Paulo were very impressed about the Tschuggen Grand Hotel in Arosa, with ist own lift, one of the biggest Spas of Switzerland and breathtaking architecture. Davos has a Special place in my heart, because my grandfather used to bring me up there when I was a Little Girl. As I've heard rumoring they have one of the most impressive Music Festivals held in the Swiss mountain's landscape, the Songbird Festival. So, everybody that steps by over there on the main skiing season, should definetly enjoy some great tunes!

After absorbing all the News and Information, we were glad to join the evening apero Held in the same venue, at Messe Zürich. There was a Dj playing, the drinks were flowing and the typical Swiss Bratwurst was served, which could have been funnily "decorated" with coloured sauces. The atmosphere from that Point on got more relaxed and laid back, everybody seemed to have a good time and toasted to another successful day.

LiveCom Apero

Color your Wurst was obviously a success :)

 

A Special thank you to Andrea Paul from the Ming Agency